Are unclear vocabulary costing you sales?

Talking Tidbit:

Are your hashtag#customerservice, hashtag#projectmanagement or hashtag#sales professionals using hashtag#jargon your customers do not understand, and do not want to ask for an explanation because they are embarrassed by their ignorance? in any case, your message is not being conveyed. Share your messages with someone in a different industry. If your scripts are available, poor over them to be certain each word, even common ones such as "organic" is in everyday language. Poor communication can cost you sales.

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